Technologies such as artificial intelligence (AI) and the Internet of Things (IoT) are reshaping industry and increasing the capabilities of professionals, including doctors, lawyers and architects, enabling them to do amazing new things . However, it also enriches our daily lives by improving our ability to communicate with friends and family, improving our health, filling our homes with smart devices and gadgets, or simply allowing us to relax and enjoy movies, music and games more impressively. and experiential pathways.
Consumer technology is a broad category of products and services that help us solve problems or simply have better experiences in our daily lives. It can be big and bold, like only a 100-inch 8K TV can be, or sleek and portable, like the latest generation of phones, watches, and media players.
So here’s a look at some of the ways Apple, Samsung, Sony and other market leaders will be looking to part with our hard-earned money in 2022.
The rise of domestic robots
Home robots have been on the cards for a while, and robotic vacuum cleaners and other single-use devices are already relatively common. But with astra, Amazon is bringing to market what it believes to be the first all-purpose home robot. If it’s successful, other manufacturers are sure to follow, much in the same way they did when Amazon introduced in-home AI assistants with the Echo.
Astra can act as a roving security bot, keeping tabs on people who shouldn’t be there, as well as an “Alexa on wheels”, coming to find you when you have calls or alerts. He also has a personality that allows him to keep you company or just entertain you. Other robots hitting the market or appearing as prototypes will offer help with household chores, health care monitoring for elderly people who live alone, or serve a educative objective.
The first generation of “smart” products were really just “connected products”, from smartphones that let us browse the web to televisions that let us watch Youtube and Netflix. Machine learning came later, and in addition to allowing phones to extend their battery life through intelligent power management, or take better photos with image enhancement algorithms , we’ve brought smart thermostats that learn to operate efficiently, and devices that are essentially able to operate autonomously, like self-driving cars. Today, rather than just letting us watch online content and run apps, smart TVs use AI to adapt their picture and sound to the environment they’re in, and have built-in algorithms natural language recognition so that we can control them with our voices. In 2022, smart consumer devices will build on this ability to provide personalized solutions to the unique challenges we face every day, whether it’s the angle at which the sun shines on our TV screen or monitoring our activity to provide fitness advice.
VR/AR and the Internet of the senses
The use of online digital content and services traditionally involves the stimulation of two of our senses: sight and hearing. In the future, manufacturers and content providers will seek to engage us through touch, taste and smell to create truly immersive consumer experiences. Much of this will take place in virtual reality (VR) environments, where new devices will allow us feel and feel experiences, which means they will feel more and more “real” and interactive. Video game Phasmophobia involves ghost hunting, with the terrifying innovation that players can feel touched or caught by ghouls and apparitions, if they’re wearing a haptic suit. Consumer VR and augmented reality (AR) devices will proliferate in 2022 – Oculus is believed to have sold nearly two million of its Quest 2 headsets in 2021, meaning more content producers will be motivated to bring their games and experiences to VR. We can also expect rivals like HTC and Sony to step up their game for their share of the lucrative new market. We can also expect consumer entertainment, including movies and games, to deliver more realistic audio experiences – Nvidia is applying the “ray tracing” principles it uses to create ultra-realistic computer images at sound creation, to create richer and more realistic images. more realistic soundscapes.
Enter the Metaverse
A new Matrix movie will spark consumer interest in virtual worlds and alternate digital realities, and consumer technology will be there to offer a taste in 2022. Companies such as Facebook, Nvidia and Microsoft have outlined their plans for the metaversewith the aim of creating immersive online environments that provide a persistent world for work, socialization and play. However, game developer Epic could have played the biggest role in showing us the way forward, with its Fortnite game attracting up to 15 million players online at any time, to build things, experiment live concertsand, of course, blowing himself up.
5G and other ultra-fast networks
5G will become the norm for mobile phones and other devices at all price points, rather than being limited to high-end and flagship products. This will mean higher definition, higher bandwidth video services will start to become available, including 8K streaming as well as cloud gaming and virtual reality. This means devices will become smaller and lighter as there is no need for bulky processors and graphics chips, all calculations being done remotely and the output simply streaming to consumer devices as a video stream .
Smart homes and the Internet of Things
The trend of everything domestic becoming increasingly “smarter” and able to communicate and connect with each other in more useful ways will continue throughout the next year. In fact, Gartner analysts predicted that the average home could hold more than 500 smart devices during 2022. This year should finally see the launch of Question, the “Smart Home OS” created in collaboration by Apple, Google and Amazon, which aims to create a standard operating environment for connected devices in the home. Currently, devices from different manufacturers generally operate using their own protocols, and while these are often designed to play well with each other, there is no Windows or macOS equivalent to allow consumers to manage and connect all their gadgets and toys. This could change in 2022, when it is expected that smart home devices market will increase to $53 billion.
NFT, blockchain and digital twins
I group them all into one category because when it comes to their applications in consumer technology, they are closely related. Simply put, blockchains (persistent, distributed, and encrypted digital books), NFT (unique tokens that can be created and stored on blockchains) and digital twins (digital models or replicas of real-world products or processes) will change the way we interact with technology. In 2022, we will start to see them having a big impact on consumer products. Consumer brands including sony, Asicsand Coca Cola have signaled their intention to be part of the NFT space, and we can expect to see digital goods and services designed to complement and augment physical consumer products. This is because brands increasingly view their digital engagement as just as important to their business strategy as simply selling products.
Read more about these and other future trends in my book, Business trends in practice: 25+ trends that are redefining organizations.