June Ambrose was named Creative Director of Puma Basketball last year, and her role has expanded and elevated to creative direction for their latest collection. Ambrose, a seasoned visionary who helped create some of the most iconic images of the 90s via clients like Missy Elliott, P. Diddy and Jay Z, brought her singular flair to Puma’s latest foray, infiltrating the clothing brand shoes with glamorous and unexpected silhouettes. and textures.
The show opened with a video, followed by several group performances, before giving way to a show mixing sport, style and hip hop flavor.
June is single-handedly bringing fashion back to Puma, offering jumpsuits, pants and jackets in bright, bold colors with unexpected details like waist drawstrings and shoulder flaps. She also featured evening wear, as modeled by Winnie Harlow, who worked the runway in a sparkly top, floor-sweeping skirt and Puma sneakers.
June has fun with fashion, and her infectious energy and boundless creativity were evident in every look.
What do you think?