CANADA GOOSE FOCUS ON BOLD AND BRAVE WOMEN IN ALL-FEMALE SEASONAL CAMPAIGN PHOTOGRAPHED BY ANNIE LEIBOVITZ

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The successful luxury lifestyle brand reveals Jodie TurnerSmith, Soo Joo Park and Khadijha Red Thunder as Living in the open air campaign hero

TORONTO, September 22, 2022 /PRNewswire/ – Today, Canada Goose is putting women first by unveiling its global Fall/Winter campaign, which features an all-female cast and was photographed by Annie Leibovitz.

Located in the highlands of North of Scotlandthe campaign tells the stories of bold and courageous women who embody the brand Living in the open air ethos, while showcasing its new outerwear that puts more emphasis on womenswear design as part of the brand’s plan to grow its women’s offering.

“As a brand, we strive to share powerful and meaningful stories with our audience and we’re thrilled to celebrate our all-female cast,” said Penny BrookChief Marketing and Experience Officer at Canada Goose, “because we want to inspire our consumer to live boldly, and we also want to show her that she doesn’t have to compromise on style or performance.”

Embracing the beautiful and epic backdrop, as well as the unpredictable weather of the Scottish Highlands, Leibovitz’s signature style captures the raw beauty of the countryside and landscape protagonists while showcasing the performance and style of the products.

Led by an almost all-female crew, the campaign shoot shines a light on the power and impact of bringing together female talent behind and in front of the lens. of actor, Jodie TurnerSmith to model, musician and DJ, Soo Joo Park and model and actress Khadijha Red Thunder, the three inspirational women leading the campaign are known for using their platforms to challenge the status quo and push boundaries, while staying true to themselves.

Jodie TurnerSmithwho plays in by Noah Baumbach to come “White Noise” and “The Independent” opposite Bryan Coxwas also the first woman of color to play the role of Anne Boleyn on the television. She is involved with Equality Now, a non-profit organization focused on creating, reforming, challenging and enforcing the law to establish lasting equality for women and girls everywhere.

“Above all, I feel the need to be true to myself and express that truth in everything I do,” Turner-Smith said. “Now that I’m a mother, I really want to help change the image of what people say about motherhood and what it represents. I feel like there are these dominant ideas whether it’s a game or either you’re really fulfilled as a working person or you’re a really good mother I think it’s possible to experience a full expression of yourself and your joy, and to be a mother.

Soo Joo Park is the first Asian American woman to be a spokesperson for L’Oréal. To this day, she continues to champion and advocate for diversity in the entertainment industry, participating in outreach programs and working with organizations such as APEX for Youth.

“I do my best to be a responsible person who respects nature or others,” Park said. “Tome, Living in the open air means, in a more figurative sense, that you’re open to chance, that you’re bold and adventurous, and I think I live in the open.”

As an advocate for Native American, African American, and Spanish heritage, Khadijha Red Thunder has worked to help address educational and mental health issues faced by communities living on reservations and within the Native American community.

“My community means everything to me. I grew up dancing at powwows from the day I could walk, camping all summer with my grandma, going from powwow to powwow” , said Red Thunder. “My tribe is Chippewa Cree, my grandmother is from Saskatchewan, Canadaand I’m so grateful to have grown up in such a beautiful and amazing culture.”

Each of the campaign muses has unique stories to tell and actively champions causes that serve to elevate underrepresented voices. They inspire women everywhere to embrace their authentic selves and seek inner greatness.

Canada Goose continues to bring its performance-driven approach to new products while striving to inspire the consumer. With new parkas and jackets, as well as a coat and vest, the brand promises women that style and performance can co-exist – with customizable elements that allow consumers to express their personal style.

Crafted in Ventera, a luxurious fabric with a smooth, soft-touch finish, the products feature clean lines and tonal branding for effortless sophistication with flattering silhouettes. The Marlow parka, the Marlow coat and Rayla Vest feature an adjustable and removable waistband for a customizable fit, while offering the versatility to dress up or down. The Aurora Parka and Aurora Jacket, made from the same luxurious material, feature contoured quilting patterns and an interior drawstring to create shape. Finally, the Marlow jacket features clean quilted lines that flatter the figure, while the interior hem drawcord provides an adaptable fit and heat retention. Designed with style in mind, these pieces come in a range of colorways that include black and navy as well as softer shades of grey, green and pink to suit every personality.

The complete collection is launched September 22 in select stores worldwide, online at canadagoose.com and select wholesale partners worldwide.

About the Canada Goose

Founded in 1957 in a small warehouse in Toronto, CanadaCanada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a leading manufacturer of luxury performance apparel. Each collection is informed by the harsh demands of the Arctic, ensuring a heritage of functionality built into every product, from parkas and rainwear to clothing and accessories. Canada Goose is inspired by relentless innovation and uncompromising craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability-based initiatives and values, reinforcing its commitment to keeping the planet cold and its people warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit www.canadagoose.com for more information.

SOURCE Canada Goose

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